Wherebeautymeetsartistry
Book Your Visit
Crafted for you,
chair by chair.
Every appointment starts with a quiet ten-minute consult — hair, head shape, lifestyle, and the bottle on your bathroom shelf. Then the work begins.
Cut & Style
Classic cut, restyle, fringe service. Includes wash, blowout, and a finishing-product walkthrough.
Single-Process Color
Root touch-up, glaze, gloss, or a full-head tonal shift. Davines & Goldwell formulations.
Highlights & Balayage · house specialty
Hand-painted dimensional lightening. Full or partial. Includes Olaplex / K18 bond-builder finish.
Keratin & Smoothing
Formaldehyde-free smoothing for frizz, manageability, and an honest blow-dry routine of nine minutes.
Bridal & Special Occasion
On-site or in-chair. Includes a trial appointment, day-of touch-up kit, and a calm room with espresso.
Express Blowout
Forty-five minutes, in & out. Heat-shaped to last 3 days minimum (4 with our finishing spray).
A small room on West Tenth,
and a quieter way to do hair.
I opened Velvet in 2014 with one chair, one assistant, and an idea — that hair appointments shouldn’t feel like an assembly line. Twelve years later we’re eight stylists strong, but the room still seats only twelve guests at a time. That’s deliberate.
Every appointment includes a real consult, real coffee, and the bond-builder treatment that lets us push color further without pushing your hair past its limit. You leave with the bottle that keeps it living between visits.
Stylists worth
booking the train for.
Mia Chen
Vidal Sassoon trained, founder of the studio. Lives for editorial work and a perfectly weighted bob.
James Hart
Eight years on the floor. Has a sixth sense for warm undertones & the right level of copper.
Sofia Reyes
Did 84 weddings last year. Travels for ceremonies in CT, NJ & the Hudson Valley.
Aisha Patel
DevaCurl certified. Cuts dry, on-shape. Specialises in 3a — 4c with low-manipulation finishes.
Recent cuts
from the chair.
Featured on @velvetandco — head over for the full archive.
Shop the bottles
we actually use.
Every product carried at Velvet has been on the floor for ≥ 12 months. If it doesn’t earn its shelf, we don’t sell it.
Leave-in Molecular Mask
Bridge bonds after color, lightening, or heat. Four-minute, in-shower.
OI All-in-One Shampoo
For when you want one bottle that earns its place in the shower caddy.
Dry Texturizing Spray
The bottle the editorial team in our window reaches for. Second-day grit, on demand.
Hair Balm
Air-dry finisher for curl, coil & wave. Smooths, defines, doesn’t lock things up.
4.9 on Google.
612 written reviews.
“I’d been chasing the right balayage for four years and three salons. James got it on the first appointment. The K18 finish made my hair softer than it was before the lift. I’ll book here until I move out of the city.”
“Sofia did my entire wedding party — six girls, one bride, two grandmothers — and she was on time, calm, and so kind. The trial appointment paid for itself in stress avoided. Every pin held all night through a barn floor dance.”
“Aisha cut my curls dry and on-shape. First time in 12 years I’ve left a salon without a flat-iron retouch. Wear & tear is now down to washing my hair. Cannot recommend enough.”
Find the door
(it's the green one).
Velvet & Co. — West Village
184 West 10th Street
New York, NY 10014
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- Tuesday — Friday
- 10:00 — 20:00
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- Saturday
- 09:00 — 19:00
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- Sunday
- 11:00 — 17:00
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- Monday
- Closed
Your best hair day
awaits a Tuesday.
A boutique salon in West Village. By appointment, with walk-ins when chairs allow.
184 W 10th St · New York, NY 10014
(212) 555-0188 · [email protected]