FINE JEWELRY · ATELIER · SINCE 1985

Timeless
elegance.
Quietly
made.

Bespoke heirlooms, ethically-sourced diamonds, and a single GIA-certified master goldsmith working at a bench in the back room. Four days a week, by private appointment, on Maiden Lane.

LOT 01

The Aurelia

Round brilliant, 1.42ct, F/VVS2,
platinum 4-prong solitaire
from $14,200
LOT 02

The Atrium

Hammered 18k yellow gold
4mm half-eternity band
from $2,850
LOT 03

The Lumen

Akoya pearl drop earrings
18k yellow gold posts
from $1,180

Ethically-sourced stones

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GIA-certified above 0.30ct

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Lifetime appraisal & service

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In-house master goldsmith

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THE VITRINE · SIX HOUSES

Six collections.
Each one named for a small Roman thing.

We keep the buy intentionally small. Each piece in the vitrine is the result of a 4—6 week conversation between our designer, the goldsmith, and you.

No. 01 · ENGAGEMENT

Engagement Rings

Solitaires, three-stones, halos, hidden halos, east-west — every silhouette, made to your stone and your hand. Average ring sits at $11,000 of which roughly two-thirds is the centre stone.

from $2,500
No. 02 · NECKLACES

Diamond Necklaces

Pendants, lariats, riviera collars, classic solitaire chains. 18k or platinum.

from $1,200
No. 03 · EARRINGS

Fine Earrings

Studs, drops, hoops in 18k gold or platinum. Pearl & coloured-stone options.

from $800
No. 04 · WATCHES

Luxury Watches

Authorised dealer for selected Swiss & independent houses. Service & warranty in-house.

from $3,000
No. 05 · WEDDING BANDS

Wedding Bands

Plain, hammered, milgrained, pavé. Mens & ladies, every metal we work in.

from $900
No. 06 · BESPOKE

Custom Design

From a sketch, an heirloom you wish to re-set, or a stone you already own. Free consult.

by consultation
BESPOKE DESIGN · FOUR-TO-SIX WEEKS

How a bespoke ring
becomes a ring.

A simple, calm, four-step process. The first conversation is always complimentary — in person, by phone, or video, whichever you prefer.

i.

The conversation

Forty-five minutes, on a Wednesday or by video. We sketch ideas, look at stones, talk about budget honestly, and never push the conversation toward a sale.

Week 0
ii.

Design & CAD

Two design proposals, hand-sketched. Once you choose a direction, we render in CAD and 3D-print a wax model for you to hold & size.

Week 1–2
iii.

The bench

The master goldsmith takes the approved CAD to the bench. Casting, setting, polishing, and an in-house GIA inspection of every stone.

Week 3–5
iv.

Delivery

Hand-delivered in a leather presentation box with a full GIA certificate, lifetime appraisal, and a private number for service & insurance.

Week 6
The bench · second floor · back of the shop
THE ATELIER · ONE GOLDSMITH, FOUR DECADES

One bench.
One pair of hands.
One careful piece at a time.

Marcus Aurelius (no relation; family name) opened the atelier in 1985 after twelve years at a Geneva house. He still sets every stone above one carat himself. Three apprentices assist with casting & polishing; one of them is his daughter, Olivia, who took over design direction in 2022.

1985
Atelier opens at 42 Maiden Lane
1998
GIA Gemologist accreditation
2011
Featured in Vogue & Town & Country
2018
Kimberley Process compliance audit, passed
2022
Olivia A. joins as design director
2026
Four-thousand-plus pieces delivered, lifetime
SERVICES · ON THE BENCH

What we do, beyond
the front-of-house vitrine.

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Bespoke design

Engagement rings, wedding bands, anniversary pieces. From a sketch on a napkin to a stone in a setting in 4—6 weeks.

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Restoration & repair

Re-tipping, re-shanking, re-stringing, re-plating, antique restoration. Insurance-quality reports and photographs at every stage.

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Appraisals & certification

In-house GIA gemologist. Insurance appraisals, inheritance valuation, retail-replacement, and Kimberley-compliance letters.

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Engraving & finishing

Hand-engraving on rings & pendants, hammered & brushed finishes, vermeil work, custom enamel colour. Done at the bench, not contracted out.

OUR HERITAGE · FOURTH GENERATION

Forty-one years
at the same address.
The same family.
The same bench.

Aurelius opened in 1985 in a single second-floor room on Maiden Lane, with one show-case, one bench, and the family’s gemstone collection brought over from a small house in Florence. Tom Sr. is still here on Saturdays. Olivia (his granddaughter) leads design.

We’ve never sold through a chain, never licensed our name, and we’ve declined every offer to franchise. The point of the shop is that the person at the bench is the person you spoke with at the front desk, and the person who answers the phone at midnight when your engagement is twenty hours away.

“A piece of fine jewelry is a forty-year object. It deserves a forty-year relationship.”

— MARCUS A., FOUNDER & MASTER GOLDSMITH
The original 1985 show-case · still on the second floor.
CLIENTS & PRESS · FORTY-ONE YEARS

5.0 on Google. 284 reviews.
None of them paid.

"

I knew the moment I held the wax model. Marcus translated a thirty-second story about my grandmother into a setting I will wear every day for the rest of my life. The piece arrived in a leather box and the box arrived with him.

SOPHIE L.
Bespoke engagement ring, 2025
"

Our wedding-band conversation lasted nine months because Olivia was as patient with our indecision as the metal she works in. The bands are perfect. They’ve been on our hands for a year and look like they grew there.

RAVI & ASHA P.
Wedding bands, 2024 · San Francisco
"

I brought in my mother’s 1962 ring — the centre stone loose, the setting bent. They re-set, re-engraved, returned it to me in a velvet box with a note from Marcus. It is a different piece and also exactly the same piece.

EVELYN R.
Heirloom restoration, 2026

Featured in — Vogue · Town & Country · Robb Report · San Francisco Magazine · WSJ. Magazine

BY PRIVATE APPOINTMENT · 42 MAIDEN LANE

The buzzer is the brass
one, second floor.

We see clients by private appointment four days a week. Walk-ins welcome on Saturdays between 10:00 & 18:00. Coffee, espresso, & the back-room bench tour included.

Aurelius Fine Jewelry · The Atelier
42 Maiden Lane, Second Floor
San Francisco, CA 94108

Tue — Fri
11:00 — 19:00 · by appt.
Saturday
10:00 — 18:00 · walk-ins ok
Sun & Mon
Closed · bench day
Private line
Open 9 — 9 daily